DesignSingapore Council
Year
2026
Client
DesignSingapore Council
Scope
Communications
Front & Off-Centre worked with DesignSingapore Council to craft a communications strategy for its showcase Prototype Island at Milan Design Week 2026.
Prototype Island showcased at Milan Design Week 2026.
Prototype Island showcased at Milan Design Week 2026.
We worked with DesignSingapore Council to craft a communications strategy for its showcase Prototype Island at Milan Design Week 2026, which ran from 21 to 26 April. Framed around Singapore as a “living prototype”, the showcase brought together 15 established and emerging designers whose works explored how design can respond to global challenges across care and cultural continuity, technological and material ecologies, and everyday infrastructures.
Our communications strategy sought to build awareness and engagement among both local and international audiences, positioning Prototype Island as a platform for Singapore’s design talent and its distinctive approach to innovation, experimentation and problem-solving. The campaign was rolled out across Instagram, Facebook, LinkedIn and EDMs, supporting the showcase’s visibility before and throughout Milan Design Week, while amplifying its exhibitions, public programmes and wider conversations around Singapore design.
If you would like to explore our communication services for your project, please email us at info@from-the-margins.org to start a conversation.