The Earth Laughs in Flowers by Dawn Ng
Year
2025 - 2026
Client
Sullivan+Strumpf
Scope
Communications
Front & Off-Centre worked with Sullivan+Strumpf on Singaporean artist Dawn Ng’s solo exhibition, The Earth Laughs in Flowers.
Exhibition view of The Earth Laughs in Flowers by Dawn Ng at Singapore Repertory Theatre. Image courtesy of Sullivan+Strumpf.
Exhibition view of The Earth Laughs in Flowers by Dawn Ng at Singapore Repertory Theatre. Image courtesy of Sullivan+Strumpf.
We worked with Sullivan+Strumpf, an art gallery with spaces in Melbourne, Sydney and Singapore, on Singaporean artist Dawn Ng’s upcoming solo exhibition, The Earth Laughs in Flowers. It opened at the Singapore Repertory Theatre during Singapore Art Week on 26 January 2026 and ran until 1 February 2026.
To drum up excitement and highlight Ng’s meticulous process, we have drawn out a communications plan tailored to the artist and gallery’s needs. The thorough roadmap from start to finish includes the crafting of press releases, organisation of two media previews, as well as guaranteed coverage on our affiliated magazine, Art & Market.
In October 2025, we secured early interest by organising a special visit for members of the press to the artist’s studio. This allowed journalists to understand her detailed craft, while giving them the opportunity to speak to Ng directly in an intimate setting. Between October 2025 and January 2026, we continued working with journalists to write about the artist’s practice, as well as think out of the box by approaching individuals with institutional or curatorial alignments who write on less-traditional art platforms. In January 2026, we liaised with the press and hosted a media preview alongside the VIP preview for The Earth Laughs in Flowers.
Dawn Ng, January, 2025, acrylic paint, dye, ink, sand on wood, 200 x 200 x 1.8cm. Image courtesy of Sullivan+Strumpf.
Dawn Ng, April, 2025, acrylic paint, dye, ink, sand on wood, 120 x 120cm. Image courtesy of Sullivan+Strumpf.
We will continue supporting Sullivan+Strumpf for its communications needs. If you are a member of the press, and would like to receive news from Sullivan+Strumpf, please email us at info@frontandoffcentre.com.
More information on Sullivan+Strumpf here.
Available Press Releases
Press Release: Studio Visit for The Earth Laughs in Flowers (1 November 2025)
Press Release: Invitation to the Preview of Dawn Ng: The Earth Laughs in Flowers (18 December 2026)
Selected Press Coverage
ArtAsiaPacific, What to See During Singapore Art Week 2026, ArtAsiaPacific, 19 January 2026.
Nurul Kaiyisah, “Dawn Ng’s Laboratory of Time”, Plural Art Mag, 23 January 2026.
Richard S, “Visual Art – Dawn Ng’s The Earth Laughs in Flowers unveils the universe’s secrets in masterful use of colour and the abstract”, Bakchormeeboy, 25 January 2026.
Zoe Leung, “Dawn Ng: The Earth Laughs in Flowers Solo Exhibition”, Hypebeast, 28 January 2026.