Paragon
Year
2025
Client
Paragon
Scope
Curatorial
Front & Off-Centre Founder Nadya Wang curated the exhibition 25 for 25: Paragons of Excellence to celebrate the 25th anniversary of Paragon.
Douglas Benjamin, Group Chief Executive Officer, FJ Benjamin
Jean Nasr & Jessica Nasr, Founders, La Joie Jewellery.
Dr George Quek & Jonathan Quek, Chairman & Chief Executive Officer, BreadTalk Group.
Ginny Ng, Bryan Koh & Dawn Koh, Founders, Chalk Farm.
In celebration of the 25th anniversary of Paragon, Front & Off-Centre Founder Nadya Wang curated the landmark exhibition 25 for 25: Paragons of Excellence. Working alongside Major Minor Agency, Division Communications and the Paragon team, the multimedia showcase opened on 10 September 2025 at the atrium of Paragon to positive reception.
Altogether, there are 25 portraits featuring 35 individuals. INDUSTRY INNOVATORS redefine the future of retail and dining, TRAILBLAZING CREATORS push the boundaries of their craft, and INSPIRING MUSES are admired for their individuality, passion, and style. Many of the personalities are tenants of Paragon, including multi-generational businesses, such as FJ Benjamin, La Joie Jewellery, BreadTalk Group, Chalk Farm and more. In on-camera interviews, they were asked about their pursuits of excellence and unique connections to Paragon.
25 for 25: Paragons of Excellence.
25 for 25: Paragons of Excellence opening event, 4 September 2025.
To tell the story of Paragon effectively, no detail was too small for us to handle. Aside from curation, the Front & Off-Centre team coordinated with the featured personalities for their shoots. We prepared, conducted, and transcribed the interviews behind the scenes. With the curatorial direction and narrative in mind, we provided content support from crafting exhibition wall texts to assisting with video subtitles.
More information on 25 for 25: Paragons of Excellence here.
If you would like to find out more and seek curatorial services, please email us at info@frontandoffcentre.com.