Ong Kim Seng, The Busy River, 1980, watercolour on paper, 53 x 73cm unframed, 78 x 98cm framed, signed and dated, lower left.
Annexe Asia
Year
2025
Client
Annexe Asia
Scope
Communications
Front & Off-Centre works with Annexe Asia on communications, starting with The SG60 Sale.
Annexe Asia is an innovative online auction platform that was newly launched in January 2025. We have worked with them on two successful auctions: The SG60 Sale, which set a new global auction record for artist Iskandar Jalil, as well as ANNEXE #02, with 100% of lots sold. Both auctions concluded in August 2025.
We take great pride in caring for a story from start to finish. Using our expertise as journalists, we remodeled the press release format to boost Annexe Asia’s reputation and sales. We also connected with our networks in the art market to send the story out to targeted members of the press in Singapore, Asia, and beyond. The team then followed up with media outlets on story possibilities and angles, and facilitated interviews with Wang Zineng, the founder of Annexe Asia.
Annexe Asia featured in The Straits Times, 4 September 2025.
Founder of Annexe Asia, Wang Zineng.
We will continue supporting Annexe Asia for its communications needs. If you are a member of the press, and would like to receive news from Annexe Asia, please email us at info@frontandoffcentre.com.
More information on Annexe Asia and the two auctions here.
Available Press Releases
The SG60 Sale and Annexe #02 (1 August 2025)
Selected Press Coverage
Shawn Hoo, “Arts Picks: Buy S’pore art, SSO’s National Day concert, third-generation potter Lynn Teo’s solo show”, The Straits Times, 14 August 2025, https://www.straitstimes.com/life/arts/arts-picks-buy-spore-art-ssos-national-day-concert-third-generation-potter-lynn-teos-solo-show.
Clement Yong, “Home-grown start-ups make it easy to buy and sell Singapore art”, The Straits Times, 3 September 2025, https://www.straitstimes.com/life/arts/home-grown-start-ups-make-it-easy-to-buy-and-sell-singapore-art.